Category Archives for Intellectual Property

5 Reasons to be Vigilant about your Brand

Your trade marks are the hooks on which you hang the reputation of your brand. Whether your trade mark is a name, a logo or a catchphrase (or a combination of these), whether it is registered or unregistered, it is essential to protect the integrity of your brand identity through ongoing vigilance. Brand vigilance means […]

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Copycats and Copyright Infringement

If you are running an online business, there is a strong possibility that sooner or later, you will run into issues of copyright infringement. This could range from someone innocently sharing something you created without proper attribution, to someone taking your creative work and presenting it as their own, with an intention to profit from […]

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Trade Mark Registration Process

Do you know what happens during the trade mark registration process? In a previous blog, I looked at how to know when a trade mark should be registered, and now I am going to unpack the process in more detail for you. Before you even think about registering a trade mark you need to make […]

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Licensing Intellectual Property

You are well beyond the start-up phase now. You have been delivering a successful product or service for a while, and your brand is well-established with a reputation for quality. You are ready to expand to the next level, but you don’t have the time or energy to take your business into new marketplaces. What do […]

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Are you ready to register your Trade Mark?

In recent weeks, we have talked a little bit about intellectual property, and taken a closer look at copyright. Now, we are going to investigate another important form of intellectual property – Trade Marks. As we have discussed, there are three main types of intellectual property. Copyright protects an original artistic or literary work. Patents […]

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What is Copyright?

In my last blog, I gave you an overview of Intellectual Property. Today, we are going to dive deeper into copyright, finding out what can be protected and what is not covered by copyright law. The Australian Copyright Agency  defines copyright as “a form of intellectual property that protects the original expression of ideas.” That is, it […]

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What is Intellectual Property?

We have all heard the term intellectual property but do you know what it really means? In this blog, I start by defining intellectual property, and then identify some of the forms of IP that are likely to be important in your business. Let’s step back for a minute, and take a look at the […]

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